Resume Writing

A while back, I did a quick Google search on “resume writing”.  It came up with 78,000,000 results in 0.06 seconds!  I call this a problem of plenty.  Scanning these web sites revealed half-baked advice that had been carelessly posted.  Some of the sites contradicted each other.  Few, if any, addressed modern processes and technological tools used in our electronic age.  And much of the guidance was hopelessly out of date.  Overall?  The web is full of trivial—and sometimes incorrect—guidance to direct the reader in creating what might be the most important document of their life. 

It’s ironic that after many years of expensive schooling or when contemplating a mid-life career shift, the typical job seeker creates his main job search tool based on poor advice doled out from misinformed sources.  Think about it.  After spending thousands and thousands of dollars on an education and dedicating years and years to pursuing a vocation, your typical worker-on-the-move settles for resume advice that is almost gossip. You can't land great jobs this way.

That's why we came out with a book called "Getting Seen: The Ultimate Guide to Creating the Most Important Document of Your Life—Your Resume." This book is full of guidance for the serious resume writer. After all, your major successful companies--the top of the top--get 6,000 or more resumes each and every day. If you want to get on with the best or you want to out compete the massive number of job seekers, you can't rely on trite, outdated guidance.

What you personally like in a resume is totally irrelevant.  What IS relevant is what recruiters and hiring companies like, since they may be processing thousands of resumes a day. Our book takes this perspective.

Here are some of the topics covered in "Getting Seen":

• 3 errors missed by even experts
• Resume reconnaissance
• Preparing the hiring manager
• The most valuable resume real estate
• 10-second and 30-second scans
• The recruiter funnel
• Resume killers
• 7 sections in the layout
• 11 rules you cannot skip
• The value of nouns
• Hidden agendas and psycho-baggage
• 8 resume killers
• Chronological or functional format: There really is no choice
• Resumes in the electronic age
• Dealing with past terminations, career gaps, and "black marks"
• The dreaded cover letter
• Using keywords
• Getting past gender, racial, and cultural biases
• 9 resume myths

$18.50, plus $4.00 s/h Requires PayPal Account

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